Create a tailored SEO plan to increase website visibility and drive organic traffic

Identify relevant keywords and phrases to optimize website content

Conduct Keyword Research

Evaluate competitor strengths and weaknesses to inform SEO strategy

Analyze Competitor Websites

Improve website structure, meta tags, and content to enhance search engine rankings

Optimize On-Page Elements

Develop a link building strategy to increase website authority and credibility

Create High-Quality Backlinks

Track website traffic, rankings, and conversions to refine SEO strategy

Monitor and Analyze SEO Performance

Assess understanding of SEO fundamentals and strategy development

📝 Recall - Module 1

Build a Comprehensive SEO Strategy

Design and execute a targeted paid advertising campaign to drive conversions

Create a Google Ads account and navigate the platform

Set Up a Google Ads Account

Write compelling ad copy and optimize landing pages for conversions

Conduct Ad Copywriting and Landing Page Optimization

Set up targeting options and bidding strategies to reach the target audience

Configure Targeting and Bidding Strategies

Track ad metrics and make data-driven decisions to improve campaign performance

Monitor and Optimize Ad Performance

Evaluate campaign success and provide actionable recommendations

Analyze and Report on Campaign Results

Assess understanding of SEM fundamentals and campaign execution

📝 Recall - Module 2

Launch a Successful SEM Campaign

Create a content plan to attract and engage the target audience

Identify the target audience and develop a content mission statement

Define the Target Audience and Content Mission

Evaluate existing content and identify areas for improvement

Conduct a Content Audit and Gap Analysis

Create a content calendar and editorial plan to guide content creation

Develop a Content Calendar and Editorial Plan

Develop high-quality content that resonates with the target audience

Create Engaging and Relevant Content

Track content metrics and make data-driven decisions to improve content effectiveness

Measure and Optimize Content Performance

Assess understanding of content marketing fundamentals and strategy development

📝 Recall - Module 3

Develop a Content Marketing Strategy

Create a social media plan to increase brand awareness and drive engagement

Create and optimize social media profiles to increase visibility and credibility

Set Up and Optimize Social Media Profiles

Create a content calendar to guide social media content creation

Develop a Social Media Content Calendar

Develop high-quality social media content that resonates with the target audience

Create Engaging and Relevant Social Media Content

Set up and execute social media advertising campaigns to reach the target audience

Configure Social Media Advertising Campaigns

Track social media metrics and make data-driven decisions to improve social media effectiveness

Monitor and Analyze Social Media Performance

Assess understanding of social media marketing fundamentals and strategy development

📝 Recall - Module 4

Build a Social Media Marketing Strategy

Develop a cohesive digital marketing strategy to drive business results

Integrate digital marketing channels to create a cohesive marketing strategy

Align SEO, SEM, Content Marketing, and Social Media Strategies

Create a customer journey map to guide digital marketing efforts

Develop a Customer Journey Map

Set up and execute marketing automation tools to streamline digital marketing efforts

Configure Marketing Automation Tools

Track digital marketing metrics and make data-driven decisions to improve performance

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Digital Marketing: SEO, SEM, Content Marketing, and Social Media